Dan Hinmon, MCSMN Director
@DanHinmon

Posts: 2692
Joined: Apr 13, 2011

How to Get Featured Snippets on Google: A Quick Start Guide

Posted by @DanHinmon, Fri, Feb 9 9:46am

Featured snippets are the answer boxes that appear when you do a Google search. Research shows they get 2X click-through rate and that voice searches are most likely to grab answers from featured snippet boxes.

So what’s the secret to being featured in featured snippets?

This article explains how. One tip:

  • Because featured snippets seem to prefer content that clearly and concisely answers direct questions, include content with “How does… How do… What is…  and How do…”

 

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