How to Earn More Links and Social Shares: Insights From 759 Content Marketing Campaigns

Posted by @audreylaine, Feb 1, 2018

Unfortunately, there’s no formula for winning posts, but the folks at Fractl examined 759 campaigns that launched between 2013 and 2017. The most successful campaigns had high prevalence of these three factors:

  • Emotional
  • Surprising
  • Broad appeal


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