When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and convert.
But basing marketing decisions off of a “feeling” can be pretty detrimental to results. Rather than relying on guesses or assumptions to make these decisions, you’re much better off running conversion rate optimization (CRO) tests — sometimes called A/B tests.
In this article, HubSpot teaches us how to do A/B testing before, during, and after data collection so you can make the best decisions from your results.
Liked by Marie Ennis-O'Connor