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How to Develop a Warm Audience With Live Video and Facebook Ads

Posted by @audreylaine, Tue, Nov 7 9:59am

Andy Nathan at Social Media Examiner offers a step-by-step guide, with screenshots, to grow and convert warm leads using Facebook ads and live video. As I read through the article, I couldn’t help but think back to what Dennis Yu taught us in this podcast last week about Facebook ads. I think you should definitely read and/or listen to that before you read this. Consider this article a sequel to that one.

Steps:

  1. Start with at least four FB Live videos.
  2. Develop a warm audience by boosting live video posts.
  3. Drive organic video views from other channels to augment your warm audience.
  4. Create a lead magnet landing page.
  5. Deliver your offer via a Facebook Ad that retargets your warm audience.

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