There may be no more powerful tool for healthcare marketing than the testimonial video.
Even if you’ve done dozens of them, this article may provide fresh insight. From creating the testimonial questionnaire (interview questions) to the final edits, it’s all here, including advice on the right microphones, lighting, and setting.
If you’re fortunate enough to use two cameras, here’s a tip: “Place both cameras at the same height (if possible). You could place camera A near the interviewer so the subject’s eye line falls to either the left or right of the camera. Place camera B on the same side to capture more of the subject. This arrangement allows you to get both a close-up and a medium to wide shot, giving you proper coverage.”