How to Create Successful Ad Campaigns for Social Stories

Posted by @Margaret_Marie, Dec 18, 2018

Social behaviors are shifting to stories—a combination of images, videos, graphics and text that last 24 hours and then disappear.

As more consumers gravitate toward stories, marketers are catching up. eMarketer’s Debra Aho Williamson spoke with executives from Snapchat, Facebook and Instagram about why stories are so popular right now, and how advertisers should be incorporating them into their marketing efforts…


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