Want to reach more customers on Facebook? Wondering which custom and lookalike audiences will work best?
In this article, you’ll discover a step-by-step plan to combine custom and lookalike audiences for effective Facebook campaigns.
When you advertise on Facebook, you can target your ads to three types of audiences: saved audiences, custom audiences, and lookalike audiences.
Saved audiences let you target specific interests, behaviors, income levels, locations, and other criteria. With custom audiences, you can target people who are already familiar with your business such as people who are on your customer list, have visited your website, or have engaged with your content.
Lookalike audiences are another type of audience, but building them involves creating custom audiences, which act as your source audience. A lookalike audience can be defined as a cold audience because it contains a target market that hasn’t previously interacted with your business.