If you are looking for an affordable way to generate leads and sales quickly, Facebook ads are a great option. To create them all you need is an image, a little copy and a link to the page you want to drive traffic to.
The only problem with creating image Facebook ads is that you need to restrict the amount of text on the image to less than 20%. Exceed this and the reach of your ad will be reduced and you won’t get the most bang for your buck.
If you’re looking for an alternative ad option that lets you include more text you should try video ads instead, as Facebook doesn’t limit the amount of overlay text that can be added here.