Dan Hinmon, MCSMN Director

Posts: 2889
Joined: Apr 13, 2011

How to Create a Social Media Style Guide: 10 Things to Include

Posted by @DanHinmon, Jun 14, 2017

What’s the difference between a social media strategy and a social media style guide?

From this article: While your strategy outlines what you plan on doing on social media, your style guide breaks down how those actions should be represented and conveyed. For example, your social media strategy might detail the type of content you plan to publish, whereas your style guide would explain how that content should look and sound when it’s shared.

Besides solid advice, the article includes some examples of style guides.


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