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Dan Hinmon, MCSMN Director
@DanHinmon

Posts: 2327
Joined: Apr 13, 2011

How to Create a Killer Instagram Ad in Under 10 Minutes

Posted by @DanHinmon, Oct 23, 2015

Now that Instagram ads are available to all businesses – and hospitals – it’s time to start experimenting. This article has steps and examples to get you started. Does your hospital have an Instagram account? What service lines might benefit from Instagram advertising?

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Megan Rowe
@MeganRowe

Posts: 224
Joined: Nov 07, 2012
Posted by @MeganRowe, Oct 27, 2015

I actually tried to set up an Instagram ad last week, and the option wasn’t available to us. Everything I could find online indicated that once we connected our Instagram account to our Facebook account in power editor, we’d have the option to have the ad appear on Instagram as long as the objective was compatible (in our case, video views). But it’s not listed as an option under Placement. Anyone else having trouble? I think they’re still being rolled out and not available to everyone just yet.


Reed Smith
@reedsmith

Posts: 99
Joined: Feb 07, 2011
Posted by @reedsmith, Oct 28, 2015

Megan, they are still rolling it out. We have access and have been placing for our clients over the last month or so. Because we have access and in turn access to our client pages it allows us to do it. I am happy to jump on the phone and help verify you do or do not have access – and answer any questions.

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Megan Rowe
@MeganRowe

Posts: 224
Joined: Nov 07, 2012
Posted by @MeganRowe, Nov 3, 2015

Happy to share that we launched our first Instagram ads today! It’s very early, but so far the results look good, aside from one nasty comment.

Liked by Reed Smith


Reed Smith
@reedsmith

Posts: 99
Joined: Feb 07, 2011
Posted by @reedsmith, Nov 3, 2015

Megan, great news! be sure to keep us updated on how it goes… can you post a link to it?


Megan Rowe
@MeganRowe

Posts: 224
Joined: Nov 07, 2012
Posted by @MeganRowe, Nov 3, 2015

Here you go: https://instagram.com/p/9oQ0kPN2mp/

One thing I didn’t fully realize is that unlike Facebook, you don’t get the “watch more” link at the end. So on Facebook, these link to a longer video with a short story. On Instagram, that’s it.


Reed Smith
@reedsmith

Posts: 99
Joined: Feb 07, 2011
Posted by @reedsmith, Nov 3, 2015

cool!

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