But an email is only as good as the content it contains.
Users spend just 11.1 seconds reading an email, on average; images, therefore, play a vital role in grabbing attention and communicating the right message. As the age-old adage goes, a picture is worth a thousand words.
But how do you choose the right image? How can you be confident that it will generate results? What are some real-life examples of effective and informed image selection?