How to Choose the Most Appealing Images for Your Email and Content Marketing

Posted by @audreylaine, Mon, Feb 4 11:57am

Email marketing delivers clickthrough rates that are up to six times higher than that of social and generates the highest ROI of any marketing channel.

But an email is only as good as the content it contains.

Users spend just 11.1 seconds reading an email, on average; images, therefore, play a vital role in grabbing attention and communicating the right message. As the age-old adage goes, a picture is worth a thousand words.

But how do you choose the right image? How can you be confident that it will generate results? What are some real-life examples of effective and informed image selection?

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