Understanding the social media algorithms is important to social media marketers, especially since it can heavily impact a brand’s reach on social media. Buffer has talked about the Facebook News Feed algorithm and the Instagram Feed algorithm. This time, they’re diving into the Twitter timeline algorithm.
Up until 2015, the Twitter timeline displayed tweets in the reverse-chronological order. In an attempt to improve the Twitter experience, the team at Twitter has gradually introduced changes to how they show tweets on the timeline.
In this article, you’ll learn how the Twitter timeline algorithm works and six ways to increase your reach on Twitter in 2018.