How the Instagram Algorithm Works in 2020 (And How to Work With It)

In reality, the Instagram algorithm is what decides which posts people see every time they open their feed. Below, we’d like to set the record straight on how it works, so you can make sure your content stands the best chance possible of getting seen during the 27 minutes per day people spend on Instagram. (In 2019, anyway. In 2020 there’s no official data yet about the impact of coronavirus on Instagram use, but we’d put our money on that number going up, rather than down.)

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