How Successful Marketing Writers Plan Their Content

Posted by @audreylaine, Tue, Aug 14 9:30am

Have you ever written content by just winging it?

Without clear business goals for content, the writer has a much harder job as he tries to execute valuable, results-producing material.

Without any benchmarks to measure success, it’s extremely difficult to measure what’s working and what’s not — and there are no metrics to inform future decisions about topics, formats, etc.

This article discusses connecting content to business goals, and shares valuable examples.

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