Dan Hinmon, MCSMN Director

Posts: 2845
Joined: Apr 13, 2011

How Special Offers in Email Subject Lines Impact Performance

Posted by @DanHinmon, Apr 5, 2017

Not what I’d think.

Emails from brands with special offers in their subject lines tend to underperform those without special offers in their subject lines, according to recent research from Yes Lifestyle Marketing.

The report was based on data from nearly 8 billion emails sent in 4Q16 by brands in a range of industries.


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