Dan Hinmon, MCSMN Director

Posts: 2878
Joined: Apr 13, 2011

How People Use Facebook and Instagram in Different Ways

Posted by @DanHinmon, Aug 3, 2016

Instagram users have a broader variety of reasons for visiting that platform than Facebook users do for visiting their platform, according to recent research from Facebook IQ and Ipsos Connect.

The primary appeal of Facebook is to connect with family and friends, the analysis found.

On Instagram people connect with people they know as well, but they also often use the network to follow celebrities, influencers, brands, and humor accounts.

How could this information influence your social media strategy?


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