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Dan Hinmon, MCSMN Director
@DanHinmon

Posts: 2322
Joined: Apr 13, 2011

How Instagram Was Used to Encourage Heart Donations #GiveYourHeart

Posted by @DanHinmon, Jan 6, 2016

Eastern Europe has a problem promoting organ donations. Widespread corruption creates speculation about what actually happens to the organs.

#GiveAHeart campaign was created in Poland to overcome that hesitancy. It encourages you to take photos if you will be a donor, then upload them to Instagram and spread the word by tagging that you will become a heart donor.

How could this campaign be adapted to your market?

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