This report is based on data from a survey of 100 people who work at hospitals of all sizes (85% marketers, 15% other executives). Exactly how a survey of 100 is a large enough sample to draw these conclusions is a discussion for another day… but the article says:
Nearly two-thirds (73%) of hospitals in the United States are already engaging in content marketing.
An additional 19% plan to start this year.
48% of respondents say content is a high priority for their organization in 2016.
17% say content is viewed as being essential to their marketing efforts.
What priority do you place on content marketing?