Stacy Theobald

Posts: 76
Joined: Feb 08, 2011

How Gen Z Uses Word of Mouth [11 Statistics]

Posted by @stacytheobald, Wed, Jan 2 3:09pm

Gen Z (ages 13 to 22, as of 2018) is the first truly wired generation.

Constant connectivity to their friends and a multitude of information sources give this demographic group an extraordinary array of options when making choices.

Word of mouth is a key driver of buying among all generations. In fact, 50% of all Americans say they would choose word of mouth if they had to pick just one source of purchase information.

However, research reports from our team at Convince & Convert Consulting and from the Center for Generational Kinetics find that word of mouth is even more powerful when Gen Z decides what to buy.

Read more.


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