Dan Hinmon, MCSMN Director

Posts: 2889
Joined: Apr 13, 2011

How Facebook Used Science and Empathy to Reach Two Billion Users

Posted by @DanHinmon, Jun 28, 2017

Here’s a deep dive into how Facebook’s growth team has strategically implemented improvements to drive adoption by 2 billion members.

One key: Focus on value. “No growth team in the world can grow something that has no value. Indeed, you see all these viral schemes that just implode on themselves because there’s no retention, no product-market fit.”


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