In this article, Jay Baer talks about how content marketing can be used for successful newsjacking (AKA real-time marketing). This falls right in line with Jeff Calaway’s case study on Day 1 of the 2017 MCSMN Annual Conference.
Read this article and read the Annual Conference blogs if you were unable to attend in person (or if you were and want a reminder of the awesomeness there!). 🙂
Liked by Stacy Theobald