How Businesses Benefit From Social Media

Don’t be one of those well-known companies that ruined their reputation with one social media campaign. Pepsi’s anti-Black Lives Matter commercial went viral online for all the wrong reasons. An unfortunate McDonald’s hack seriously trashed POTUS on Twitter. The Department of Education misspelled a popular author’s name. Whether it’s in your control or not (thanks, hackers), your company’s social media is your responsibility.

Reputation management is a necessity for businesses today, and it’s something that everyone from high-level execs to the marketing department should keep in mind when doing anything public (or that could be accidentally made public). Social media can help shape and control your company’s reputation. You have to be strategic, though. There’s a lot at stake.

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