Dan Hinmon, MCSMN Director

Posts: 2845
Joined: Apr 13, 2011

How Brands Can Use Data and Empathy to Connect with Consumers

Posted by @DanHinmon, Apr 14, 2017

This post suggests that our over-emphasis on volume and media metrics to measure what is a relationship-focused medium is a weakness. Instead, it defines a new approach to model and measure emotional values from social conversation.


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