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Dan Hinmon, MCSMN Director
@DanHinmon

Posts: 2327
Joined: Apr 13, 2011

How Behavioral Economics Can Produce Better Health Care

Posted by @DanHinmon, Fri, Apr 28 2:34am

The field of behavioral economics holds that human decision-making departs frequently, significantly and predictably from what would be expected if we acted in purely “rational” ways.

People don’t always make decisions — even hugely important ones about physical or financial well-being — based on careful calculations of risks and benefits. Rather, our behavior is powerfully influenced by our emotions, identity and environment, as well as by how options are presented to us.

The author, Dhruv Khullar, M.D., M.P.P., is a resident physician at Massachusetts General Hospital and Harvard Medical School.

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