According to Edison Research, the number of people who listen to podcasts monthly grew 7% between 2015 and 2017 (17% to 24%).
Other research found that nearly half (48%) of respondents don’t currently listen to or have never listened to a podcast because they don’t know how or where to look for them.
Key takeaway from the article: “Other than keeping an eye on the metrics, adjusting your audio content as needed, and making podcasts easily accessible, marketers have an uphill battle when it comes to increasing the number of listeners they have. It’s important that it’s easy to find and subscribe to your podcast.”
Liked by Rob Zanin