Dan Hinmon, MCSMN Director

Posts: 2881
Joined: Apr 13, 2011

How applying behavioral economics is beginning to influence healthcare

Posted by @DanHinmon, Oct 21, 2016

It’s not enough to provide financial incentives to improve healthy behavior. Research shows a significant difference depending on how those benefits are received.


Interesting article – although I’ve been doing a lot of reading lately on habits, and it seems like if the people in the programs aren’t developing sustainable habits, they are likely to lose ground if they leave that particular job or that particular insurer. “Switch” by Chip and Dan Heath is an excellent read on behavioral change.

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