How a World-Class Museum Inspires Millions of Followers on Social Media

Posted by @audreylaine, Wed, Feb 28 9:47am

Every year the British Museum welcomes millions of people through its doors. And on social media they attract equally large crowds—nearly 4 million followers between their FacebookInstagram, and Twitter handles.

In this episode of the Hootcast podcast, the British Museum’s senior digital marketing manager Kate Carter tells us how they keep their millions of fans engaged on social media.

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