Share this:
Dan Hinmon, MCSMN Director
@DanHinmon

Posts: 2470
Joined: Apr 13, 2011

Hey Brands, Here's Why People Call You Out on Social Media

Posted by @DanHinmon, Aug 23, 2017

Sprout Social has uncovered some of the reasons why consumers call out brands and companies on social media.Dishonesty was cited as the most common reason someone called out a brand, with 60% of respondents citing it. Bad customer service and rude in-person experiences were also high on the list. Only 14% said they called out a brand for being too political,

The top 3:

  • Dishonesty – 60%
  • Bad customer service – 59%
  • Rudeness (in person) – 57%

Surprisingly, only 14% said they called out a brand for being too political.

COMMENT

Please login or register to post a comment.

© Mayo Clinic Social Media Network. All Rights Reserved.