Sprout Social has uncovered some of the reasons why consumers call out brands and companies on social media.Dishonesty was cited as the most common reason someone called out a brand, with 60% of respondents citing it. Bad customer service and rude in-person experiences were also high on the list. Only 14% said they called out a brand for being too political,
The top 3:
Surprisingly, only 14% said they called out a brand for being too political.