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Dan Hinmon, MCSMN Director
@DanHinmon

Posts: 2327
Joined: Apr 13, 2011

Hey Brands, Here's Why People Call You Out on Social Media

Posted by @DanHinmon, Wed, Aug 23 12:17pm

Sprout Social has uncovered some of the reasons why consumers call out brands and companies on social media.Dishonesty was cited as the most common reason someone called out a brand, with 60% of respondents citing it. Bad customer service and rude in-person experiences were also high on the list. Only 14% said they called out a brand for being too political,

The top 3:

  • Dishonesty – 60%
  • Bad customer service – 59%
  • Rudeness (in person) – 57%

Surprisingly, only 14% said they called out a brand for being too political.

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