In an effort to give advertisers and business owners deeper analytics when it comes to how people are engaging with their brands on Facebook, the platform has released a new series of reporting metrics slated to roll out in the coming weeks.
The announcement follows an expressed commitment from Facebook to improve its measurement standards through a partnership with comScore and the shuttering of thousands of fake accounts that were leading to inflated impressions and engagement figures being reported to advertisers.
This post includes a quick rundown of the first round of newly announced metrics.