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Dan Hinmon, MCSMN Director

Posts: 2385
Joined: Apr 13, 2011

Here’s What Marketers Need to Know About Facebook’s New Ad Metrics

Posted by @DanHinmon, Wed, Jul 12 9:44am

In an effort to give advertisers and business owners deeper analytics when it comes to how people are engaging with their brands on Facebook, the platform has released a new series of reporting metrics slated to roll out in the coming weeks.

The announcement follows an expressed commitment from Facebook to improve its measurement standards through a partnership with comScore and the shuttering of thousands of fake accounts that were leading to inflated impressions and engagement figures being reported to advertisers.

This post includes a quick rundown of the first round of newly announced metrics.


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