Here’s What Marketers Need to Know About Facebook’s New Ad Metrics

In an effort to give advertisers and business owners deeper analytics when it comes to how people are engaging with their brands on Facebook, the platform has released a new series of reporting metrics slated to roll out in the coming weeks.

The announcement follows an expressed commitment from Facebook to improve its measurement standards through a partnership with comScore and the shuttering of thousands of fake accounts that were leading to inflated impressions and engagement figures being reported to advertisers.

This post includes a quick rundown of the first round of newly announced metrics.