Thinking of newsjacking on the Rio Olympics? Not so fast!
Olympic trademarks are the subject of intense legal protections around the world. The International Olympic Committee requires each host country to create “special trademark protection” laws. In the U.S., these rules are dictated by U.S. Code Chapter 2205, which is why you’ll often see the USOC describing its trademark rules as being “under federal law.”
While individuals, news media and official sponsors are generally free to post about the games and athletes during the Olympics, other businesses and brands are essentially locked out from anything close to a direct discussion.
This article lists the Olympic Committee’s many prohibitions against business activity during the games.