Google’s New Responsive Display Ads Let Advertisers Upload 15 Images, 5 Headlines, More

Posted by @audreylaine, Sep 11, 2018

Google is introducing a new ad type called ‘responsive display ads’ (RDA), which will become the new default ad type for the Google Display Network.

Responsive display ads allow advertisers to upload up to 15 images, 5 headlines, 5 descriptions, and 5 logos.

Google will then utilize machine learning to test different combinations and display the ads that work best.

Ads will automatically adjust their size, appearance, and format to fit the available ad space.


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