Google to Add Q&A, FAQ, and How-To Features in Search Results

Posted by @audreylaine, Wed, Aug 1 9:13am

From what SEJ staffer Matt Southern can tell by looking at the photo tweeted by an attendee at Google’s Dance Singapore event, Google will be highlighting Q&A, FAQ, and how-to content with customized rich results.

According to the example, the rich results will appear at the top of the page, similar to how featured snippets are displayed.

These result types look like they will take up most of the screen. Given that each result type contains drop-down menus, they could very well end up being expanded across multiple screens.

The biggest unanswered question is – will Google render these rich results on its own? Or will Google rely on structured data markup implemented by the site owner?

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