Google has started to experiment with an entirely new, almost Twitter-like format of search results. These results could eventually allow any celebrity or business to have a content feed built directly into Google Search results.
The “experimental new podium” is initially being rolled out for US presidential candidates and selected small businesses.
Google’s description: Creating content is fast and simple, and once published, posts will appear instantly in search results. Each post can also be shared on popular social networks, amplifying the message even further.