Google Advertisers Can Soon Retarget Searchers With YouTube Ads
Google advertisers will soon be able to reach YouTube viewers who have previously searched for related products and services.
For example, if a person recently searched for “best wireless headphones,” they may then be shown ads from headphone manufacturers the next time they visit YouTube.
Google is calling this ‘custom intent audiences.’ To be eligible to display ads to custom intent audiences, all an advertiser has to do is create a keyword list for their video campaign.