Often, smaller companies struggle to compete in competitive markets where megabrands dominate.
When cost per clicks are sky high in Google Ads and competition is tough, it can be hard to elbow your way in.
But while it may be difficult, that doesn’t mean it’s impossible.
Sometimes, you just have to approach things more creatively.
In this article, Pauline Jakober shares some of the strategies smaller companies are using to get a leg up in markets that are dominated by larger players.