Goals vs Objectives: The Simple Breakdown

Posted by @audreylaine, Wed, Apr 24 12:44pm

When used in a marketing context, it’s easy to misconstrue goals and objectives. To ensure efficiency and unity, then, it’s vital your employees are up-to-date on the two terms you likely use when outlining your quarterly and yearly strategy.

Here, HubSpot explains the difference between goals and objectives to make sure there is no ambiguity when it comes to your long-term and short-term marketing plans.

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