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Dan Hinmon, MCSMN Director
@DanHinmon

Posts: 2336
Joined: Apr 13, 2011

Give Your Content Marketing a Boost with Social Keywords

Posted by @DanHinmon, Tue, Sep 19 9:39am

This article explains the difference between SEO and Social keywords and provides some tips for improving social keywords.

From the article: “What many marketers don’t realize, is that the keywords that work for SEO and PPC advertising aren’t always as effective for social media marketing. Not only does user behavior on social platforms differ from that on search engines, but the intent of searches is usually different as well. Social media queries tend to be more specific than others — and they also tend to be focused on engaging in a conversation and connecting with others (and brands) than with finding specific answers and information.”

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