YouTube’s video ad creation service aimed at helping small business reach YouTube viewers is now available more broadly across the U.S. The company announced this morning that YouTube Director onsite, as the service is called, is now live in over 170 U.S. cities, up from only 9 previously – Atlanta, Boston, Chicago, Los Angeles, San Francisco, Washington D.C., New York, Tampa and Seattle.
This is significant expansion, in terms of reaching potential YouTube advertisers who would have otherwise not had the resources to write, film and edit a professional ad for YouTube.
The service is kind of a bargain for the small businesses, too. Hiring a pro to create a professionally produced video could cost $1,000 or more. But YouTube is basically doing it for free – well, free with a catch.
It’s available at no charge for any business that commits to spending at least $350 to advertise the video on YouTube. However, that’s in line with the low-end of buying airtime for a 30-second local TV ad, which ranges from $200 to $1,500+, depending on time slot.