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Dan Hinmon, MCSMN Director
@DanHinmon

Posts: 2375
Joined: Apr 13, 2011

Foursquare tries reinvention as a data business

Posted by @DanHinmon, Aug 12, 2016

“We are not in the same business like Facebook and Twitter as we are not trying to have a billion users,” said Foursquare president Steven Rosenblatt. “We want to build a consumer-based foot-traffic panel.”

The cornerstone of Foursquare’s strategy is that it has a database contains around 105 million places and 85 million commercial venues all around the world. Foursquare now gives 50 million users of its Swarm check-in app and Foursquare recommendations app without them actively checking in — and that means it’s collecting lots of data.

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