Dan Hinmon, MCSMN Director

Posts: 2925
Joined: Apr 13, 2011

Five User Requirements for Online Ads

Posted by @DanHinmon, Jul 17, 2017

According to numerous studies, digital ads are universally disliked. But according to this article by research, training, and consulting firm Nielsen Norman Group, there are things you can do to make your advertisements less offensive.

  • User control
  • Instant gratification
  • Placement
  • Predictability
  • Relevance

Read the article for tips on how to integrate these improvements to make your digital ads more likable.


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