Facebook’s ad targeting tools could be a valuable supplement to census data

Posted by @audreylaine, Oct 13, 2017

This project shows how thinking outside the box can give you more accurate population data. Census data is updated every decade, “but by using, or rather strategically misusing Facebook’s Ads Manager tool, one can find reasonably accurate and up-to-date info on, for example, Somalian migrants to the Chicago metro area versus outside the city. Facebook has already extracted all this data — why not use it?”



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