Facebook will now let Pages schedule Live Video
Facebook is introducing official scheduling feature for Verified pages; users can be notified about videos up to a week in advance.
To be clear, this only applies to Pages, not verified users. You can schedule video in advance and build up hype for a video, essentially creating an audience before a stream even starts. It can potentially make the live video experience a bit more like watching live television.
Thanks to @Margaret_Marie for pointing us to this article.