Facebook Warns of Ad Approval Delays Amid Staff Changes Due to COVID-19 Impacts

With Facebook shutting down its offices and asking staff to work from home amid the COVID-19 outbreak, many contract workers who are not able to work out of the office are simply not working, which has reduced Facebook's capacity in several areas.

Facebook uses contractors to conduct ad reviews, which Facebook says may cause delays in ad approvals, and incorrectly rejected ads due to automated technology.

As per Facebook:

"We use a combination of people and technology to review ads on Facebook and Instagram, and our automated systems already play a big role in that process. Now with a reduced and remote workforce, we’re relying on automated technology even more." 

Facebook says that this could mean:

  • Delayed review for ads and commerce listings
  • An increase in ads being incorrectly disapproved
  • Delayed or reduced appeals
  • More limited availability of Facebook in-stream ads and lower delivery

We have experienced this first-hand this week, so we've made adjustments. It has really highlighted how imperfect FB's automated systems are for ad approval.

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