Facebook tries to make ad targeting explanations more useful

Facebook  has been adding new tools to provide more transparency about why users are seeing certain ads and content (and what they can do about it), but in a blog post today, Product Manager Sreethu Thulasi wrote, “We heard feedback from people that they can still be hard to understand and difficult to navigate.”

To address that, the company said it’s making two changes. First, when you select the “Why am I seeing this ad?” option on an advertisement, you’ll get more info.

An accompanying video shows how a user might dig into an ad to see how their interests, location, demographic information and a past visit to the advertiser’s website all played a role in the targeting. If you don’t like what you see, you can adjust your interests on Facebook, or you can click through to the “What You Can Do” section, which will point out options like blocking all ads from that advertiser or limiting the personal data that’s shared by third-party companies.

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