Facebook Tests New 'Comment Quality' Feedback Option as it Looks to Boost Engagement

Posted by @toffenbacher, Thu, Dec 6 3:13pm

With Facebook looking to boost engagement, one of the key ways it can do so is by ensuring that users see the most engaging, interesting comments on each post, which, ideally, will further prompt them to share their own thoughts. The problem with this is that, sometimes, low-quality comments float to the top – offensive remarks, criticisms, the type of thing that actually discourages further interaction for fear of the same being directed at you.

To address this, earlier this year, Facebook started testing a new up and downvote option for comments, which was designed to give users a way to provide immediate, easy feedback on comment quality, in order to keep on-platform conversations more civil and inviting.

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