Facebook swings at Twitter with Breaking News label

Posted by @audreylaine, Mon, Mar 5 4:29pm

Facebook’s algorithm is terrible at surfacing breaking news, often showing urgent posts hours or even days later when more facts have since emerged or the story has changed. This has made Twitter the default home for this content, but that position has weakened since Twitter implemented its own relevancy algorithm that brings up old tweets. Facebook isn’t ready to make any changes to how the algo handles real-time information, but it’s giving publishers a red “Breaking” label they can add to try to draw reader attention to News Feed posts meant to be seen now.

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