Facebook is launching the largest brand marketing campaign in company history today, barely two weeks after CEO Mark Zuckerberg testified in front of congressional lawmakers.
Under the tagline “Here together,” Facebook is harking back to its roots, reminding people why they signed up for the social network in the first place.
The company is hoping it’ll show how it’s taking a broader view of its responsibilities, that it takes those responsibilities seriously, and is working to improve Facebook. The first TV spot will air during the NBA Playoffs on Wednesday night.
Not gonna lie, it did make me feel a little warm and fuzzy. 🙂