Dan Hinmon, MCSMN Director

Posts: 2881
Joined: Apr 13, 2011

Facebook Releases New Report on Video Performance Across Facebook and Instagram

Posted by @DanHinmon, Aug 9, 2017

With the help of MetrixLab, Facebook analyzed 68 video campaigns to determine the “key factors which lead to optimal video performance on Facebook.”

The study discovered that the top performers were able to differentiate themselves because they were designed specifically for Facebook rather than re-purposed TV ads or cross-posted from other platforms.

Here are the elements that contributed to top performance:

  • Incorporate brand identity early (within the first 3 seconds)
  • Show the brand for at least half the video’s duration
  • Make the video as short as it can be and as long as it needs to be
  • Feature the message up-front for those who may not watch the whole video

Liked by MakalaArce


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