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Dan Hinmon, MCSMN Director
@DanHinmon

Posts: 2344
Joined: Apr 13, 2011

Facebook Releases New Report on Video Consumption Behaviors on Facebook and Instagram

Posted by @DanHinmon, Mon, Jul 24 1:10pm

According to Cisco, 75% of the world’s mobile data traffic will be video by 2020.

In a study of 1500 adults 18-64 in US and Canada, Facebook found “daily watch time for Facebook Live broadcasts has quadrupled in the last year, while time spent watching video on Instagram has increased by 80% in the same period.”

The number of videos posted per day on Instagram has increased by 4x year-on-year.

In this article Facebook makes some recommendations to take advantage of this increase. One idea: “Creators should look to provide video in vertical format. ‘People watch videos casually and on the fly — and they rarely turn their phones sideways to do it.'”

 

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