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Dan Hinmon, MCSMN Director
@DanHinmon

Posts: 2341
Joined: Apr 13, 2011

Facebook Releases New Report on Shifting Consumer Behaviors

Posted by @DanHinmon, Fri, Jun 9 11:10am

Facebook has published a new research report which provides some interesting food for thought for brands looking to make the most of social as an outreach platform, with a specific focus on video content.

The report, entitled “New medium, new rules: video advertising in the mobile age”, highlights the need to understand changing consumer behaviors – and not just in terms of the mediums through which they’re consuming media, but also the way they use each specific medium, and how advertisers can tap into that to produce better results.

One takeaway: 30-second spots are too long to hold consumer interest. When videos auto-play on FB, people watch them for 16.7 seconds on average, while they watch video ads on Facebook for an average of 5.7 seconds.

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